Why You Should Bet on Yourself When Job Searching

According to LinkedIn Gender Insights Report, Women apply for 20% fewer jobs than men. Why may you ask? Qualifications. In many studies that have been done, we have seen that women do not apply for jobs unless they meet all the listed qualifications. Whether it be...

Why Marketing Matters

Marketing, some may question why it is so critical to a business. Marketing is way more than a post here or there on why your brand is great. Marketing is a strategy, it’s a system that educates others, connections are established with it, and it builds...

Why Mobile-Friendly Content is a Must

According to a report from earlier this June, Tech Jury reported that on average, Americans spend over 5 hours each day on their phones. As you can imagine, this has significantly impacted the way businesses market and the ways in which a consumer absorbs messages and...

For Employers: Making Employees Feel Safe Working Later Shifts

Although we are entering the time of the year when the sun is out longer, half of the year we must remember that the sun goes down before dinner.  There are some employers that require their employees to work 2nd and 3rd shifts.  Safety in the physical workplace is...

The Importance of Branding Yourself

By successfully branding yourself, you can attract job opportunities, clients, or potential career endeavors easily and make a lasting impression. Taking time to create a personal brand for yourself is very important, regardless of what career field you may be in....