Bridge Insights

The Importance of Branding Yourself

Jun 27, 2022

By successfully branding yourself, you can attract job opportunities, clients, or potential career endeavors easily and make a lasting impression. Taking time to create a personal brand for yourself is very important, regardless of what career field you may be in. Read on about how you can brand yourself with the expertise of a marketing manager.

1. You Become Memorable

When you have a personal brand that can be recognized by a viewer, it makes your information and your name memorable. Just think about a stack of standard profiles or resumes, and there’s one that is custom to your personality. It’s not only going to pop against the others, but it’ll also leave a lasting impression.


2. Start Networking and building out your social presence

With everything being so social media-focused today, having a strong online presence is a great way to stand out. While not every employer may look for your social media presence, it is better to be prepared than under-prepared. Handshake, Dice, LinkedIn, Glassdoor, Indeed, ZipRecruiter, and more are great websites and apps to start building your presence on because these are where companies and recruiters will first look for potential candidates. 

[blockquotes color=”accent”] Failure to be forthcoming just leads to longer hiring times and headaches for everyone.[/blockquotes]

3. It Makes You More Personable

Having a sense of your own personality on application materials and materials online will make you appear personable to others. People will be able to quickly gather information and character traits from how you brand yourself. Let’s say you used yellow within items and a fun font. People could assume you’re warm, upbeat, and happy.


4. Shows You’re a Valuable Asset

When you look at the part you act the part, and others will see and believe that. Branding yourself shows you care, pay attention to detail, and don’t mind putting in a bit more work. It can also easily show an employer you’re ready to belong to a company and team, and how you will fit in with them.

Creating a brand for yourself through your job search is never a bad idea. Whether you do that in a large impactful way and have your own logo or landing page, or make it simple by adding unique items to showcase different experiences on your resume, branding will help you stand out and leave a lasting impression on those reviewing you and your online profiles.